1. FIND THE SOURCE
Leaks infuriate managers and artists, because they usually occur after an album has been delivered to the label. The culprit is often someone in the production chain who's gone rogue or a talent rep trusting the wrong person with an advance copy. So the label needs to take every step possible to determine where the leak occurred and take action against who is responsible. "You can't unring the bell," says Mike McGuire, an analyst at research firm Gartner Inc. "But if it is an internal leak, then somebody needs to be punished."
2. STOP THE BLEEDING
Once the leak has sprung, it's almost impossible to stop it from spreading. But targeting the top online sources of leaked material can pay dividends by at least stemming the flow long enough for the release to be distributed through legitimate channels. Make sure you've updated the audio fingerprinting of partners who use them to filter out unwanted content. Contact the MP3 bloggers with whom you have relationships. And send takedown notices or cease-and-desist letters when necessary. "The strategy is one of containment," says Eric Garland, CEO of consulting firm BigChampagne. "Chase everybody everywhere with your legal eagles and have the Internet scrubbed clean. It's got to be a coordinated, rapid response."
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