Shout Out to the good folks at tycooning101 for this article on Asher Roth. If you are on the internet half as much as i am, chances are you have heard of Asher Roth. In less than a few months dude has the whole industry buzzing about him. How did he accomplish this? one word: BRANDING. In the article below, Tycooning101 examines the important role branding has played in Roth's success:
"If you haven’t heard of Asher Roth by now, you must be living under a rock. The Pennsylvania born lyricist has been generating a serious buzz as of late. With constant comparisons to Eminem, and his “Frat Boy” image. Asher has burst onto the music scene carving his own lane.
Asher hasn’t built this type of buzz strictly off of the fact that he’s “nice” on the mic. He has had a strong marketing team behind him to help build the “Asher Roth” Brand. A strong Myspace and Facebook prescence has help Asher reach thousands of new fans, but it has to be his ning based social-networking site thedailykush.com that has been the powerhouse behind this new artist’s growing success. His manager Scooter Braun and Moe Arora of Rockstar Branded can be thanked for that.
It is Scooter, Moe and the rest of the marketing team that are helping spearhead and accurately paint the image of who Asher truly is. Asher’s all American frat boy image is extremely bankable. It will open doors for a wealth of fans, touring and merchandising opportunities that i am not fully at liberty to speak on. However according to Arora, the possibilities are endless.
Aside from what is to come, Roth has hooked up with DJ Drama and DJ Don Cannon of the Aphilliates for his critically acclaimed mixtape “The Greenhouse Effect”. With a cosign from Drama on Rap City and positive reviews from the blog world, Asher is that person to watch for in 2008/2009. Keep an eye on him and watch how the brand expands".
Check out Asher Roth's music here:
myspace.com/asherrothmusic
he has a free Mixtape called "The Greenhouse Effect" Which can be downloaded below.
http://www.sendspace.com/pro/dl/or9pgf (Asher Roth- The Greenhouse Effect Mixtape)
Like his music or not, you gotta respect his hustle
0 comments:
Post a Comment