Wednesday, January 13, 2010

0 Director Of "On To The Next One" Speaks on Video's Controversial Imagery + Jay-Z Addresses Illuminati Claims


The Jay-Z/Illuminati theories aren't anything new. In fact, it seems ever since HOV got his money right and started throwing the diamond up, conspiracy theorists have speculated about his possible involvement in a secret society. On new years day 2010, however, rumors of Jay-Z's Illuminati involement soared to new heights after the release of his video for "On To The Next One" Ft Swizz Beatz. Within hours of the videos release, conspiracy theorists began running wild citing the videos abstract imagery as "the smoking gun", proving Jay-Z's ties to Freemasons, Illuminati, Secret Societies etc. Sam Brown, the videos director recently spoke with Vibe to clear the air:

There’s been a lot of talk about Jay’s video containing Freemason imagery such as the horned animal head, an eagle and skull. What are your thoughts about such talk and why do you think music fans are so quick to believe a conspiracy narrative?

I’m aware of the stir the video has caused and what people are saying. I think when you’re dealing in abstract imagery people are going to want to draw lines between things and make sense of it. However, I’ve always felt that the viewing public was, in general, extremely visually literate. They don’t always want or need things to be spelt out for them. One of the great things about music videos are they can be enjoyed purely visually—it doesn’t need to mean anything or make any sense. Conspiracy theory is another thing entirely, and seems to me to be about projecting pre-existing beliefs and desperately looking for things that confirm them. There is imagery in this video that is drawn from all over the place. None of it is owned by any one culture or belief system. You can connect anything if you try hard enough, and make it mean anything you want it to.


In addition, Jay-Z himself denied any connections to any secret societies and even discussed his views on religion during a pair of interviews with Ed Lover and Angie Martinez, which can be heard below.



(On Angie Martinez Fast Forward To about 2 minutes)



(On Ed Lover fast Forward to 4:00)

So there you have is folks.... "Jay-Z Conspiracy Theories" #WeoffThat


Props RR for the Audio

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